Shocktoberfest 2015 is SOLD OUT!

Success doesn’t come easily for anybody. Since day one, persistence has been the name of the game for Bay Area rapper Sage The Gemini.

When he made the decision to rap, nobody would help him. He’d bring rhymes to his peers for beats, and no one jumped at the chance to collaborate. So, he went even harder and he did everything himself. By the age of 14, he had taught himself how to create beats, produce, and even mix and master. He’d become a wholly self-sufficient artist before tenth grade. Now 21, he recalls, “All I cared about was music. I would stay up all night working on tracks and go to school tired. It didn’t matter. I wanted to be heard.”

Inspired by everyone from Chris Brown and Usher to Jay-Z and Pharrell, he studied various genres inside and out. That determination and dedication eventually yielded a viral sensation.

In 2008, he dropped his first online track “You Should Know” on MySpace. It became a viral hit, generating over three million views and buzzing amongst listeners worldwide. Joining up with the famed crew HBK Gang, the Bay Area began to embrace him as he performed countless gigs, developed a local presence, and honed a sound of his own.[/two_third]

Cali is currently thriving off D.R.U.G.S. Los Angeles hasn’t seen a movement so strong and so relevant since N.W.A. emerged in the late eighties and completely re-wrote the rules of hip-hop and the West Coast sound. D.R.U.G.S is a new era of L.A. bred producers and artists who are re-defining West Coast hip-hop with blunt, hedonistic lyrics over greedy snaps and melodic hooks. Best known for producing, writing and singing YG’s chart topping hit, “Toot It and Boot It,” singer/songwriter/producer TyDolla$ign is the at the core of the ‘It’s Just D.R.U.G.S’ movement. As TyDolla$ign continues to find commercial success producing, he’s amassing a huge following as an artist, with little support from radio or television.

“Everybody else out here doing the sound copied us, that’s just how it is,” said TyDolla$ign, L.A. native and founder of its contagious ‘Ratchet’ sound. “The people know, I’m from Pushaz Inc., me and YG started this whole style and everyone else copied.” At its peak, “Toot It and Boot It” remained the number one song in Los Angeles for months, gaining national airplay and media attention. The indie label Pushaz Inc. is home to TyDolla$ign and YG, among others. With a consistent stream of sold out paid dates, party bangers and a sound that’s reaching beyond California borders, Pushaz Inc. is ready to show the world what this movement is all about with the release of TyDolla$ign’s highly anticipated mixtape, Beach House.

Beach House boasts stellar production from TyDolla$ign and D.R.U.G.S (Dirty Rotten Underground Sound) incorporating unique instrumentation with strings, keys, rare samples, dance beats and heavy 808’s. The songs are melody driven and showcase Ty’s supple vocal range. Most songs revolve around sex, drugs and real life, with features from his L.A. homies including Dom Kennedy, T-Mills, Joe Moses and Kid Ink. Beach House will be available for free download in October.

TyDolla$ign was born into music, his father is a musician and member of the popular eighties funk band, Lakeside (Fantastic Voyage). Growing up around instruments and singers encouraged TyDolla$ign to develop his musical talents at an early age, he taught himself to play more than 6 instruments including guitar, drums and keys. “Music was always in me, ever since I was born I was around dope musicians,” he said. The ability to produce music in various genres while retaining a signature sound is what TyDolla$ign prides himself on. The contagious hook on Wiz Khalifa’s “Young, Wild & Free” was written and sung by TyDolla$ign. He produced & co-wrote “Fumble” on Trey Songz Chapter V album, which was the number one album during its release. UK pop star Tulisa Contostavlos worked with TyDolla$ign on her hit single “Take My Breath Away.”

Recently, TyDolla$ign inked a management deal with Primary Violator’s President, Michael “Blue” Williams, & Tiffany J. (Outkast, Goodie Mob, Nick Cannon) who signed him because of his musicianship and creativity. With major labels calling, millions of online views and co-signs from Snoop Dogg and Will.I.Am, the movement is on the rise. TyDolla$ign continues to tour all over the country to promote his mixtapes and additional projects.

Kehlani tells it like it is. Whether in conversation or on stage, the Oakland-born R&B singer and songwriter gives the straight truth about her life, pain, passion, love, triumph, and everything in between with collected calm and confidence. It’s that type of honesty that makes her music resonate with the depth of classic Motown and a vividly confessional lyricism reminiscent of Neo Soul. At the same time, her 2015 mixtape, You Should Be Here, tells a story that distinctly belongs to her.

It all starts on the East Bay…

Born a unique blend of ethnicities including African American, Caucasian, Native American, Spanish, and Filipino Native American Kehlani will casually tell you “You’re lucky if you make it out of Oakland.” However, in her case, talent usurped luck. Months after her birth, Kehlani lost her father, never properly meeting him. Mired in drug addiction, her mom shuffled her to an aunt. She initially found solace in dance—ballet in particular—but a knee injury sidelined her what might’ve been a budding career as ballerina. 

“That’s when I started singing,” she recalls. “When I was living with my aunt, she played me all of these powerful women and love songs. It was that Neo Soul-R&B, and I couldn’t get enough of it. It felt right to sing from the moment I began.”

In eighth grade, she became a member of the group Poplyfe produced by D’wayne Wiggins ofTony! Toni! Toné! fame. With Kehlani front and center, Poplyfe ended up becoming a finalist on America’s Got Talent—even performing with her idol Stevie Wonder during the final round. They didn’t win the competition, but she made an invaluable ally in Nick Cannon. A few industry pitfalls and detours derailed her musical momentum for six months until she decided to pick up the mic again. Without a home, she moved from couch to couch until Cannon got back in touch wanting to help however he could. Kehlani wanted one thing: studio time.

Kehlani’s 2014 mixtape, Cloud 19, introduced her to the world. Immediately, tastemakers and audiences alike wholeheartedly embraced her.Complex showcased the songstress in a piece entitled “How R&B Saved 2014,” Pitchforkdubbed the mixtape one of the “Overlooked mixtapes of 2014,” Vice proclaimed her an “R&B Artist on the Verge of Blowing Up,” BuzzFeedpegged her at #4 on their “41 SXSW 2015 Artists You Need In Your Life,” and she ended up being one of SXSW’s “Top 5 Most Tweeted Artists.”

 In late April she shared You Should Be Herewith the world. Upon its release Billboard immediately called this project “The year’s first great R&B album”. Amongst their great review,You Should Be Here has seen quite a bit of success on the charts. Aside from being the top R&B debut of the week, it also came in at #1 on the iTunes R&B/Soul chart and #2 on both the Overall R&B Albums and Current R&B Albums chart.

 Signing to Atlantic Records in early 2015 and releasing You Should Be Here, Kehlani possesses the power to make an impact because she’s so unwaveringly honest.

“I am one-hundred percent music,” she’ll assure.

That’s because it’s the truth.


What items are prohibited at Shocktoberfest?

The following items are NOT permitted into Bren Event Center:

Ø Backpacks / Bags

Ø Banners / Posters larger than 20” x 24”

Ø Animals / Pets ( Exception: Disability Service Animals )

Ø Noise Making devices

Ø Laser pens

Ø Video cameras

Ø Professional cameras ( Professional Lenses require Media Credential / approval )

Ø Weapons / Toys that mimic weapons

Ø Food & Beverages /Alcohol

Ø Belts w/ Studs

Ø Coolers

Ø Halloween Costume Props

Other items not listed may not be permitted at discretion of Bren Events Center Management upon Entrance. We CANNOT hold items for you if you bring something that is not allowed inside the Bren. Please make arrangements to leave any banned items at home.


How do I purchase a ticket?

Ticket information will appear soon.

What happens if I lose my Student I.D. Card?

If you lose your ID card, The Hill is open until 7:00 p. m. nightly for you to purchase a replacement card.




No. Once tickets are sold out, no more will be released.


Can I bring a guest?

A limited number of guest tickets will be available for undergraduate students to purchase through the ticket website. The cost for a guest ticket is $45, and must be paid with debit or credit card at the same time of student ticket reservation. Once payment is received, you will be prompted to print your guest ticket. Your guest must take this ticket and present it at the event to enter. Your guests will be able to attend the street festival portion of the event regardless of whether or not they have a guest ticket or not.


If I leave The Bren Events Center during the event, can I come back in?

No. There will be NO RE-ENTRY.


Is there a lost and found?

Found items will initially be taken to Bren Events Center guest services. Any unclaimed items will be issued to UCI Police or given to charity. The UCI Police Department is located on Pereira and East Peltason.


Where should I park for this event?

The closest parking structure to the Bren Events Center is the Mesa Parking Structure. Parking is $10.00 for the day. We encourage you to carpool or take the free Anteater Express if you live on campus which will have extended shuttle times for east campus residents. Visit UCI Transportation and Distribution Services website for additional details.

Where are the closest ATM machines?

ATM machines are located at the Bren Events Center next to the Ticket Office.


Will there be lockers available for the students to store their stuff?

No, there will be no lockers at the event. Please plan accordingly and bring as little as possible in order to expedite the Bren entry process.


Will there be a First Aid station or kit around in case of an emergency or injury?

Yes, the Bren will have an EMT on site.

Will there be toilets at this event?

Yes, we will have portable toilets outside the Bren. There are also flushable toilets in the Bren Events Center bathrooms.

After I get inside the Bren with my ticket, am I allowed to leave and re-enter?

No, there will be NO RE-ENTRY privileges at this event.


Shocktoberfest 2015 is SOLD OUT!

At UC Irvine we promote safe practices, responsibility and awareness around alcohol consumption. For more information about the Student Wellness & Health Promotion, please visit: